What Can LinkedIn Do for Me?

What Can LinkedIn Do for Me?

For many people, LinkedIn is a mystery, and one of the most frequent comments on the marketing workshops I deliver is “Why should I be on LinkedIn?” So here are 4 reasons for joining and being active on LinkedIn:   It is the only Business to Business Social Media...
5 Reasons Why You Need a Blog on your Website

5 Reasons Why You Need a Blog on your Website

Article by Beryl Pettitt  – Ridgeway Marketing Although blogging has been around for 20 years now, many businesses still do not understand what it can do for them. Here are 5 reasons why you should blog on your website: Blogging Keeps the Content Fresh One of...
How to use LinkedIn to Generate Leads 

How to use LinkedIn to Generate Leads 

Creating a profile on LinkedIn is no longer enough to boost brand awareness, generate leads and encourage potential customers to engage with your business. Sure, it is an invaluable way to introduce who you are, your products and your services; however for real lead...