Katherine Deamer (katedeamer62@yahoo.co.uk/07780001340) contacted NBV Enterprise Solutions when she was made redundant after 19 years’ of service in the Adult Mental Health Services with the NHS.

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Alongside a variety of qualifications including a Hypnotherapy & Counselling Diploma and Alternative Therapies, Katherine has a wealth of experience working with people living with mental health issues.

Now a Professional Member of the National Hypnotherapy Society, Katherine decided to start her own hypnotherapy business in Nottingham City Centre.

Attracted by the one-to-one business support provided by NBV, Katherine began her journey by attending the Barclays Get Ready for Business Seminar to learn the basics of starting her own business.

Katherine said: “I found out about NBV via their website.

“I attended the 1 day Barclays ‘Get Ready for Business’ seminar before deciding to enrol on the SFEDI 10 week course, specialising in business enterprise, with Central College.”

Working with NBV business adviser Mass Khan, who provided advice and mentoring support, she was able to conceive and develop her business idea.

“I have valued the mentoring support to help me when I needed some guidance and expert advice,” Katherine continues.

“It was great to bounce ideas off Mass, and I have seen positive changes in myself in relation to my understanding of business and all that self-employment entails.

“Hypnotherapy can help with a wide variety of issues, and it is a privilege to use my hypnotherapy to support people and empower them to reach their goals. It’s a wonderful feeling when someone has let go of an issue that has been making them unhappy.”

NBV adviser Mass Khan said: “Katherine’s idea is very interesting and I was pleased to help her create a business that will ultimately serve to help others.

“I helped her create a marketing plan and showed her different ways to generate interest and make useful contacts such as visiting local G.P’s and hospitals.

“Katherine is very committed to her business and I have no doubt she will be very successful.”

Over the next 2 years Katherine has plans to make a positive impact on the community. Katherine said:

“Many years ago I was bullied at work and I know how bullying can rob you of being ‘yourself’ and steal the joy from your life.

“I would like to start offering anti-bullying sessions to schools and organisations, as well hypnotherapy with victims of bullying, to rebuild their confidence and create strategies to deal with the situation.

“I also have a wish to volunteer using hypnotherapy in End of Life Care. My Father died in hospital after a long illness and I discovered Hypnotherapy is a gift that can offer a calmness and peace to individuals in extraordinary circumstances.”

As for what she has learnt so far on her journey to self-employment Katherine reflects: “I would say the hardest part is the lack of guaranteed income as you start your business.

“I would say to others that networking is the key. Just network, network and network! You never know when someone you have made contact with will suddenly offer you help in a way you had not even thought of.”