Michael Anaxagorou had always been passionate about health and wellness. As an advocate for optimal nutrition, he recognised a glaring gap in the supplement market—an all-in-one superfood supplement that combined convenience with scientifically backed benefits. With this vision in mind, he founded Emerald Nutrition Ltd, determined to bring his idea to life.
However, like many start-ups, Michael faced a mountain of challenges. The supplement industry was highly competitive, filled with established brands and countless products vying for consumer attention. How could Emerald Nutrition stand out? How could he validate his product’s efficacy and gain consumer trust? Most importantly, how could he navigate the intricate landscape of business development, regulatory compliance, and marketing?
It was at this crucial juncture that Michael sought the expertise of NBV Enterprise Solutions Ltd. Their structured advisory approach would prove to be the catalyst for transforming Emerald Nutrition from a mere concept into a thriving business.
NBV’s Business Adviser, Rana Sultan, guided Michael through product validation, forming a partnership with De Montfort University (DMU) for scientific testing, enhancing credibility, and securing funding. They advised on regulatory compliance, refining packaging for safety and marketability.
Using a business model canvas, Michael identified his target market (professionals 25-45), developed a subscription pricing model, and refined Emerald Nutrition’s value proposition. Rana supported the creation of a research-backed marketing strategy, premium branding, and strategic health clinic partnerships.
Key developments included launching an e-commerce platform, hiring content creators, implementing social media strategies, and engaging customers effectively. Future plans focused on growth, intellectual property protection, and influencer marketing.
Success & Future Growth
Through dedicated business advisory and structured support, Emerald Nutrition transformed from an ambitious idea into a fully-fledged, market-ready brand. NBV Enterprise Solutions played a critical role in navigating the complexities of product development, regulatory compliance, and market positioning, ultimately setting the company on a trajectory for long-term success.
Michael’s journey with Emerald Nutrition is a testament to the power of structured business guidance, strategic planning, and perseverance. With a solid foundation in place, the brand is now ready to make its mark in the health supplement industry, bringing innovative, science-backed nutrition to consumers worldwide.
https://emerald-nutrition.com/
Acknowledgement
This project was supported by NBV Enterprise Solutions and funded by Leicester City Council’s UK Shared Prosperity Fund.