High Park Properties, founded in May 2023 by Gavin Birchnall and Darren Meli, is a UK-based startup that provides housing solutions for working professionals. The business emerged after recognising a shift in the student accommodation sector, where fewer student applicants and an increase in purpose-built student housing left many traditional landlord properties vacant. High Park Properties identified this gap and developed a solution, taking over the management of these properties and transforming them into affordable living spaces for professionals. This approach not only offers support to distressed landlords but also opens up cost-effective housing options for working professionals.
Despite having a clear business model, the company faced the challenge of building awareness and reaching out to potential clients, particularly landlords struggling with empty properties. To overcome this, Gavin Birchnall sought the guidance of NBV Business Adviser David Hallam and applied for a small business grant to help fund a marketing strategy. The grant was instrumental in enabling High Park Properties to create a targeted marketing campaign, which included the design of a professional leaflet and direct mail distribution to landlords. This allowed the company to communicate its services more effectively and reach its target audience.
The grant has had a significant impact on High Park Properties, allowing the business to raise brand awareness, connect with more landlords, and position itself as a reliable partner in property management. This has helped lay the foundation for future growth, as the business can now operate more efficiently and attract new clients. Looking ahead, High Park Properties aims to become the largest property management company in the UK, offering landlords guaranteed rent services and providing professionals with affordable accommodation.
Overall, the small business grant has been vital to the company’s success, allowing it to market its services more effectively, reach a wider audience, and build a strong foundation for long-term growth.
https://www.high-park.co.uk/