Rayna Codrington and Benedicta Grandeur of Adore My Treasures first embarked on their venture after graduating from Nottingham University in 2014. After spotting a gap in the market for an advanced backless and strapless bra, the pair sought to make women feel more confident in their clothing, starting with their undergarments. Rayna adds: “I wanted to ensure that there is a comfortable, secure and beautiful undergarment option available to women, so that we can all look and feel great in our fashion attires.”
Revolutionary garment aspires to break into the UK and Global Lingerie market
As with most businesses aspiring to take a new product to market, finding the funds to push the project can be difficult, but luckily Rayna and Benedicta came across the NBV Grant for Enterprise through their mentor at the Nottingham University Post Graduate Venture Challenge where they received their first award for the start-up back in 2014.
After successfully applying for the grant, NBV awarded their project £1,199 to contribute towards the costs of the design upgrade phase, allowing them to file a patent application enabling her to protect the intellectual property surrounding the unique ANORA bra. Benedicta adds: “The grant has also allowed us to put together our first marketing strategy which will be beneficial to our upcoming Kickstarter campaign as it will enable us to create needed awareness of this revolutionary product.”
More than just grant funding supported this venture
From grant funding to business support, NBV helps all kinds of entrepreneurs, visionaries and inventors work towards their goal of business success. Adore My Treasures also took advantage of NBV’s business advice service to get to grips with the business administration side of self-employment. Benedicta adds: “We found the Business Start-up Workshop very insightful. Our business has also benefited from the useful advice and ongoing aid from our NBV business advisor, who has continually helped to support us and link us with much needed contacts.”
To keep up to date with the developments of Adore My Treasures:
www.adoremytreasures.com | www.facebook.com/adoremytreasures/
Tel: 07903 395 524 | rayna.codrington@adoremytreasures.co.uk
If you would like find out how the Grant For Enterprise could help your business, please contact NBV on: 0844 887 2568* or visit: www.nbv.co.uk/growing-a-business/grant-for-enterprise/ *calls cost 5p per minute plus your phone company’s access charge