Venue: University of Leicester, 128 Regent Street, Leicester, LE1 7PA | 25th October 2018 | 9.30am (for 10am start) – 4pm

Looking to learn about branding and the legal requirements for food labelling?
Then this Master Class is for you!u

Master Class Overview:

Branding: What is your business brand and how effectively is it communicating your message?
In this workshop we will give you the tools to build your brand to effectively engage more customers.
Branding topics covered include:

• Branding principles from colour psychology, personal branding through to customer avatars
• Discover how your brand should flow through your marketing and communications
• Branding Do’s, Don’t’s & Disasters
• KuKu’s unique Brand Health Check

Labelling topics include:

• Visual requirements of food labels
• How to approve label artwork
• Mandatory vs voluntary food label information

Lunch not provided, but many cafes and sandwich shops within a short walk.

Presentation Speakers:

Stephen Goddard

Founder and Creative Director Stephen Goddard of KuKu Creative will be leading the branding side of this workshop where you will learn what your brand is, how it works and how you can harness its power to win more of the right customers for your business. KuKu Creative is a professional brand design agency. Branding is our business; by working with us you will create interest in your business, reach your customers and generate greater profit. Not sure what you need? No job is too big or too small so come and talk to us.
www.kukcreative.co.uk

Jignesh Parekh

Food and Drink Forum Technical Assistant Jignesh Parekh has 17 years’ experience of working within the Food Industry and has supported a range of business on labelling requirements across the East Midlands. During the workshop he will be sharing his knowledge of Food labelling and how to ensure your business remains compliant.
The Food and Drink Forum is an industry-led, not-for-profit organisation driving positive change within the food and drink industry. We provide technical and membership services and our practical hands-on approach enables food and drink businesses to grow, and provides them with the knowledge and confidence required to comply with the growing number of regulations within the food industry.
www.foodanddrinkforum.co.uk

Due to our funded contract this workshop is only available to SMEs in Derbyshire, Nottinghamshire, Greater Lincolnshire and Leicestershire.