Date: Wednesday 11th January 2023 Time: 09:30 – 13:30 Venue: NBV Enterprise Centre

Overview:

This session focuses on designing a purpose or impact-driven brand strategy. Over recent years we have seen a rise in purpose-driven brands that have shown that having a brand purpose is not only good for business but good for people and the planet too.

Key aspects of the masterclass include:

• Understanding the foundations of brand strategy.
• Understand and explore your brand purpose.
• Understand and define your audience.

The 1st in a series of 3 events looking at Creating a Sustainable Business. Delivered by Tim Elliott, this masterclass is open to trading businesses based in Nottingham City, Broxtowe & parts of Gedling, Rushcliffe, and Ashfield.

About Tim

I’ve spent 25 years or more working in the creative services industry as a marketing and brand strategist having the opportunity to work with thousands of leadership groups on creating meaningful and effective strategies that help them show up and stand out in the world. Recently I choose to focus the knowledge on experience on helping organisations with the communication and behaviour challenges they face in creating sustainable change. I have a few roles where this work shows up, As an Entrepreneur In Residence & Honorary fellow at University of Nottingham, As a Design Strategist with The Spill teem, a global team of strategists on a mission to see if we can make the world a better place through human centred design and as a Climate Reality Leader.

LIMITED PLACES!

Book your place online or email enquiries@nbv.co.uk

To get the most from this programme, we advise businesses to attend all sessions, but businesses may also book individual sessions.

Session two |Creating a Sustainable Business – Responsible Business – Wednesday 18th January 2023: Book Your FREE Place Today!

Session three | Creating a Sustainable Business – The Stories We Tell Can Change the World – Wednesday 25th January 2023: Book Your FREE Place Today!

Nottingham Urban Business Support Programme

This event supports growing businesses in Nottingham City, Broxtowe and parts of Gedling, Rushcliffe, and Ashfield and open to registered businesses only. The programme provides mentoring, training and grant funding for new and growing businesses based in designated Nottingham City Region wards*

*Geographical eligibility check will be undertaken