Seeing successful companies brag about their loyal customers? Concerned your customers don’t like you half as much as you deserve? Tired of fighting to make sales?

In this half-day master class, you will learn how to understand and improve the experience of your customers, so they keep on buying and refer your products and services. You will leave with an action plan covering five key topics

• Building a team
• Making sense of customer perceptions
• Creating action plans to improve customer experience
• Repairing and reviving relationships
• Choosing your next steps

During our time together you will speak with peers and challenge each other think differently about your customers, commit to actions and receive materials to help you communicate with your team.

Guest Speaker: Michelle Spaul of Delta Swan

Michelle is a Customer Experience Consultant who believes small and medium-sized businesses deserve the competitive advantages enjoyed by big companies and understands the time and cost constraints that get in the way. With a long history of helping businesses, teams and individuals working more closely, more beneficially with clients and customers she knows what is necessary and how to deliver business results.

# Please note: this master class is part funded by European Regional Development Fund. All participants will be required to complete programme paperwork