POSTPONED……

Get the most from your Marketing and Social Media in this interactive Two-Day Master Class. Ideal for newly established or
small business owners!

Marketing Essentials

On Day 1, we will work through a simple process to create a marketing action plan for your business. We will look at different ways of communicating with prospects, including content marketing, email marketing, social media, PR, websites and SEO, and which you should use to reach your target market. Finally, we will pull it all together to create your Marketing Action Plan for 2020-2021.

Social Media Essentials

On Day 2 we focus on social media, including Facebook, Twitter, Linkedin and Instagram, looking at:

• Which social media should you use for your business?
• What should you post?
• Different types of post
• Getting more followers
• Increasing engagement and reach
• How to save time by scheduling posts
• Creating images for social media
• Using video for social media
• Understanding insights and analytics

Guest Speaker: Beryl Pettitt

Beryl has worked in marketing for over 25 years, both in a corporate environment and in her own business, Ridgeway Marketing. She understands the pressures of running a business, and clients find her advice both practical and affordable. Beryl has an MA in marketing and is a member of the Chartered Institute of Marketing.
She helps businesses improve their marketing through training, mentoring or doing their marketing for them.

***Due to our funded contract, this workshop is only available to SMEs in Derbyshire, Nottinghamshire, Greater Lincolnshire and Leicestershire.***