Article by Beryl Pettitt – Ridgeway Marketing
Although blogging has been around for 20 years now, many businesses still do not understand what it can do for them. Here are 5 reasons why you should blog on your website:
- Blogging Keeps the Content Fresh
One of Google’s many measures for ranking websites is how frequently they are being updated. If you add regular blog posts to your website, it will appear more up-to-date to both Google and your website visitors.
- Blogging Creates More Pages in your Website
Another factor that Google ranks is the number of pages in the website. As each blog post is a new page, it will add to the size of your website, and increase your Google ranking.
- Blogging Gives you SEO Opportunities
As you are writing blogs related to what your business does, you will probably be using the relevant key words which people would use when searching for information on that topic, so you are naturally increasing the opportunity for SEO (Search Engine Optimisation).
- Blogging Showcases your Expertise
A wide range of blog posts on your website gives you the opportunity to showcase your expertise, positioning yourself as an expert in your field. It also helps potential clients understand exactly what you do, especially if you include client case studies.
- Blogging Gives you Content to Share
Whilst not everything you share on social media needs to be your own content, sharing your own blog posts on social media will drive traffic to your website. You can also use them for email newsletters, linking to the full blog article on your website.
If you would like to know more about how to blog, my hands-on Blogging for Beginners workshop on Monday 9th October at the Enterprise Centre in Nottingham will help you get started. Topics covered will include:
- finding topics for your blog
- finding keywords for SEO
- improving your writing style
- finding and editing free images.
More details and booking here.